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Our mission is to be the leader in Jasmine Rice and Bean Thread Vermicelli (Glass Noodles) business.
To this aim we created strong brand names for our world wide business.


Under the brands of “Kaset” and “Smart Chef”, the company produces and distributes Jasmine Rice and many kinds of Beans and processed agricultural products such as soybean oil, bean thread vermicelli (glass noodles) and vinegar.
We created these brands to satisfy consumer needs for premium quality products.

To further develop, Thai Ha Plc will expand the investment into the business of processing and packaging of agricultural products. To cope with this growth, we will develop our management and cost controls to keep our leadership in these fields.
The company also will develop ways of working that go along with government policy.

In the present days, consumers remember the brand of our products quickly and broadly only because of our sustained effort in nationwide media advertising. Through our advertising we create the image of a producer and distributor of high quality products with a careful selection of raw materials. We reach our three main consumer groups through three efficient distribution channels provided by Cheer Trading Company Limited:Modern Trade Group,Retail Shop Group,Industrial Group (restaurants and food shops)

For international consumers, the company usually advertises in 70 countries all over the world through satellite, trade exhibitions and road shows.

With regard to food safety and safe production processes, the company has been certified by many organizations: Department of Export Promotion (Thailand Brand), Department of Foreign Trade, Department of Internal Trade, The Islamic Committee Office of Thailand (HALAL), Office of Consumer Protection Board, SGS (GMP, HACCP, ISO), BRC, USFDA.

Furthermore we received the certificate of honor of the “Consumers Protection Board” which guarantees the quality of our products to the consumers.

  Copyright 2005. Thai HA Public Company Limited. All Rights Reserved.